Press Release Summary = The story of Montana Legend Natural Angus Beef is a story of
the West. It is a story of hard work, a commitment to excellence, old-fashioned
values, unbridled cooperation, and generations of tradition. The legend began in
1901 when the Mackay family began raising cattle on a 160-acre homestead near
Roscoe, Montana. Here, nestled between snow-capped mountains, icy clear streams
slowly melted into lush, pristine pastures. Cattle were raised on the open range,
and upon maturity, took a three-day trail drive to Red Lodge where they boarded a
train and endured a four-day ride to market in Chicago.
Press Release Body = Changing Times
It has since been over 100 years (4 generations), and the ranch is much larger, the
cattle much healthier, and the cowboys and cowgirls much wiser. To this day, the
land is equally pristine and the work is equally hard, but business is done in a new
way. The Montana Legend company was born out of a recognized need to change the way
ranchers do business to benefit the consumer. The new company saw three significant
business items that needed to change:
1) The middleman.
Through and through, the middlemen always seemed to care less about quality and more
about high volume and cheap prices. Because Montana Legend wanted to focus on
producing the highest quality beef available, they eliminated the middleman
entirely.
2) The treatment of cattle.
The ranchers knew that the better you treat the cows, the better the beef.
Additionally, the company had the same concern as many other people about the
chemicals found in much of the nation's food supply. So, they joined efforts with
other like-minded Montana ranchers who would humanely raise all-natural Angus beef
without the use of growth hormones or antibiotics.
3) The accountability for quality.
This new confederation of ranchers was responsible for their own product. There was
no passing the buck if something wasn't right; people were held accountable for
providing consistent, quality product. All the while, ranchers focused on doing the
best job possible in husbanding the land, the animals, and the cowboys and cowgirls
who took care of them. These associated ranchers produced the calves, processed the
cattle, and leased the warehouses and final distribution trucks. The beef was under
their control at all times, and to this day, the company traces individual cattle
from birth to the dinner plate. Montana Legend knows everything about every piece of meat: the ranch of origin, the genetics, and the veterinary history.
Since these changes were made, Montana Legend has become a recognized leader in
premium, all-natural Angus beef.
Building the Legend
The best products in the world don't become legends by accident. They are
intentionally designed to satisfy customer demand for quality, and only after they
meet that standard do they become known as the finest in the world. In the 100+
years since the Mackay family started raising cattle, the family business has
perfected its skills and recognizes what it takes to raise quality beef. It is the
meticulous attention to detail and commitment to quality that has propelled Montana
Legend to the forefront of gourmet beef.
The company's continuing success relies on the tremendous amount of pride that the
people of Montana Legend place in their product. It is for this reason that they
demand control of the entire operation-from the selection of the finest Angus stock,
to the processing, warehousing, and delivery of the final product.
Web Site = http://www.shareasale.com/r.cfm?B
Contact Details = antonio hicks
516 e. winter
greenville , 62246
$$country
2022
